CRO & Analytics Manager

CRO & Analytics Manager (BBBH16567) Newcastle upon Tyne, England

We are recruiting for a CRO & Analytics Manager to join our client in Newcastle. This is an exciting opportunity to shape a data-driven marketing function by developing a culture of experimentation, insight-led decision making and continuous optimisation.

Skills/Experience:

• Strong experience in digital analytics, marketing performance measurement and conversion rate optimisation.
• Experience across paid media, SEO, website optimisation, email marketing and customer lifecycle marketing.
• Proven experience developing attribution models and measurement frameworks.
• Experience designing and managing structured experimentation and A/B testing programmes.
• Strong understanding of marketing funnels, customer journeys and optimisation methodologies.
• Advanced analytical and problem-solving skills with the ability to translate data into commercial recommendations.
• Experience using GA4, Google Tag Manager, BigQuery and Power BI.
• Experience with Dynamics 365 Customer Insights.
• Experience with Optimizely (or similar experimentation platforms).
• Experience using behavioural analytics tools such as Microsoft Clarity, Hotjar or Contentsquare.

Core Responsibilities:

• Own the digital analytics and marketing performance measurement framework across all digital channels.
• Define KPIs, reporting frameworks and dashboards aligned to business objectives.
• Analyse performance across paid media, SEO, website, email marketing and customer lifecycle activity.
• Deliver actionable insights to improve acquisition, engagement, conversion and marketing effectiveness.
• Lead the Conversion Rate Optimisation (CRO) strategy and experimentation roadmap.
• Design, manage and evaluate A/B testing and optimisation programmes.
• Analyse customer journeys to identify friction points, usability issues and conversion opportunities.
• Develop attribution models and marketing effectiveness frameworks to support commercial decision-making.
• Define tracking standards, campaign tagging governance and measurement best practice.
• Work closely with internal data teams and external agencies to optimise digital performance.
• Champion a culture of continuous testing, learning and data-driven decision making.
• Ensure analytics and tracking remain compliant with GDPR and evolving privacy standards.

CV / Resume:

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