Are you a creative and commercially minded digital marketer looking for a hybrid part-time role (22.5 hours per week, minimum of 1 day per week in the office) where you can truly make your mark?
Scroll down to find the complete details of the job offer, including experience required and associated duties and tasks.
Our client is an established, family-run jewellery brand with over 40 years of heritage, based in the historic city centre of York. Their store attracts a loyal mix of local customers and tourists from all over the world, and in recent years, they have expanded online, launching their e-commerce store 8 years ago.
Following consistent organic growth, they're now looking for a talented and driven Digital Marketing Executive to take ownership of marketing activity and help them reach the next level. This is a rare opportunity to pioneer the digital marketing function within a well-established business, working both independently and alongside a trusted external marketing agency (Visualsoft) to grow online presence, increase brand awareness, and drive sales both online and in-store.
If you are a creative marketer with strategic thinking skills, a passion for jewellery, and the ability to deliver impactful campaigns, this role offers you freedom, flexibility, and the chance to make a measurable impact.
Key Responsibilities
Digital Campaign Management
- Work in close alignment with the external agency (Visualsoft) to plan, execute, and optimise digital marketing campaigns across Google Ads, Meta, Instagram, Pinterest, and other relevant channels.
- Manage email marketing campaigns - including copywriting, audience segmentation, and reporting - ensuring content is authentic and on-brand
- Create engaging, original digital content for social media, email, and online use, including product photography, lifestyle imagery, short-form video, and graphics.
- Use AI tools to enhance workflow efficiency, while maintaining brand voice and quality.
Website & E-Commerce
- Maintain and update product listings, descriptions, images, and pricing on the e-commerce site.
- Implement SEO best practices to improve search rankings and increase organic traffic.
- Liaise with the agency to ensure a seamless user experience (UX) and optimised conversion rates.
- Monitor site performance, flag issues, and oversee improvements.
Social Media & Content
- Develop a strategic marketing content calendar aligned with product launches, marketing campaigns, and seasonal events.
- Manage all organic social media channels, with a focus on growth, engagement, and reach - not just aesthetics.
- Monitor and respond to customer comments and messages on social platforms.
- Analyse content performance using analytics tools, adapting the strategy for maximum impact.
Analytics & Reporting
- Track, measure, and report monthly on KPIs for both online and offline marketing activity, including ROI, conversion rates, traffic, and engagement.
- Present insights and recommendations to the Managing Director to inform future campaigns.
- Monitor competitor activity and market trends to identify opportunities.
Retail Marketing Support
- Create digital and print assets (e.g. using Canva or Photoshop) to promote in-store events, sales, and product launches.
- Work with the store team to ensure all marketing materials are aligned with brand standards.
- Drive campaigns that encourage in-store visits and cross-channel shopping.
About You
- Minimum 2 years' experience in digital marketing, ideally within retail or e-commerce.
- Strong understanding of paid media and how it operates (Google Ads, Meta Ads Manager) and organic social growth strategies.
- Knowledge of SEO and content marketing principles.
- Experience with e-commerce platforms or working with agencies that have.
- Proficiency in design/content creation tools (Canva, Adobe Creative Suite, or similar).
- Analytical skills and experience using Google Analytics and other reporting tools.
- Excellent written and verbal communication skills, with a flair for creative copywriting.
- Passion for jewellery, fashion, or luxury retail is highly desirable.
- Highly organised with strong attention to detail.
- Commercially minded and target-driven.
- Confident working both independently and in collaboration with agencies.
Details & Benefits
- Salary: £32,000 per annum pro-rata (equivalent to £19,200 for 22.5 hours per week).
- Performance-related bonuses based on agreed targets.
- Schedule: Flexible - 3 days per week (Monday-Friday), hybrid working with at least 1 x 7.5 hour day per week in our York office.
- Benefits:
- Staff discount on jewellery purchases.
- Opportunities for professional development and training.
- Supportive, creative working environment within a growing heritage brand.
Why Join Us?
This role offers autonomy, creativity, and the opportunity to truly own the marketing function within a trusted and established family-run business. You'll have the flexibility to shape your own schedule, the support of an experienced external marketing agency, and the creative freedom to bring your ideas to life - all while working with beautiful products and a loyal customer base. xwzovoh
Remote working/work at home options are available for this role.