Regional Sales Manager
Regional Sales Manager – Convenience Channel
3 positions - North | Midlands | South UK
Field Based | Competitive Salary + Bonus + Car Allowance
We are recruiting three Regional Sales Managers to lead and develop high-performing field sales teams across the UK.
This is a key leadership role with responsibility for managing an established team of Business Development Managers, driving regional revenue growth, improving sales execution and growing headcount across your territory.
If you have a background leading field sales teams within FMCG, convenience or route-to-market environments, this is an opportunity to take ownership of a region and make a real commercial impact.
The Role
You will be responsible for:
- Leading, coaching and developing a team of Business Development Managers
- Driving regional sales performance, revenue growth and profitability
- Increasing distribution, market share and customer penetration
- Recruiting and growing team headcount
- Managing performance through KPIs, coaching and development plans
- Supporting key account growth and commercial opportunities
- Delivering strong field execution across your territory
- Providing market insight and contributing to regional strategy
- This is a field-based role involving regular travel across your region.
About You
We are looking for candidates with:
- Experience managing field-based sales teams
- Strong background in FMCG, convenience or wholesale-led sales
- Proven success delivering revenue growth and commercial targets
- Experience coaching, developing and performance managing teams
- Strong understanding of route-to-market and field execution
- A hands-on, commercially driven leadership style
- Candidates from organisations such as British American Tobacco, Imperial Brands, Coca-Cola Europacific Partners and similar environments would be of particular interest.
What’s on Offer
Competitive salary
- Performance bonus
- Car allowance
- Career progression opportunities
- The chance to lead and grow a region within a growing business
- Locations: North UK | Midlands | South UK