Reebok Europe is seeking a commercially driven and meticulous Product Line Manager to lead the strategy, development, and execution of SMUs, across key accounts and markets. This role sits at the intersection of merchandising, product creation, sales, and marketing, ensuring that tailored product assortments meet the specific needs of strategic partners while aligning with Reebok’s brand vision and seasonal direction.
You will own the end-to-end SMU process for both Footwear and Apparel —from opportunity identification and briefing through development, commercialization, and performance tracking—delivering compelling, account-specific product that drives revenue and strengthens key relationships, whilst driving energy for the brand.
Product Line Manager- The Role:
SMU Strategy & Planning
- Define and execute the seasonal SMU strategy aligned with Reebok Europe’s commercial objectives and brand direction.
- Identify SMU opportunities across collaboration, key accounts, markets, and categories.
- Partner with the wider European Merchandising team and Sales to understand account and partner needs, pricing structures, and consumer demand.
Product Development & Execution
- Lead the creation of SMU briefs, ensuring clarity on product intent, target consumer, pricing & margin, and timelines.
- Collaborate closely with the Global design team to bring SMUs to market efficiently.
- Manage timelines and critical paths to ensure on-time delivery.
Commercial Ownership
- Build commercially viable assortments tailored to specific retail partners.
- Ensure margin targets, pricing architecture, and volume expectations are met.
- Track and analyse SMU performance, identifying risks and opportunities.
- Cross-Functional Collaboration
- Act as the key liaison between Sales, Marketing, Merchandising, and Product Creation teams.
- Support go-to-market execution including sell-in tools, product storytelling, and account presentations.
- Align SMUs with broader inline collections and seasonal narratives.
Market & Consumer Insights
- Monitor market trends, competitor activity, and consumer preferences.
- Use insights to inform SMU product decisions and innovation opportunities.
Product Line Manager- The Person:
- 7-10+ years of experience in product management, merchandising, or a related role within the sportswear or fashion industry.
- Strong understanding of the SMU process and wholesale business models.
- Proven ability to manage multiple projects and stakeholders in a fast-paced environment.
- Commercially savvy with strong analytical skills.
- Excellent project management and organisational abilities.
- Strong communication and influencing skills across cross-functional teams.
- Experience in both Apparel and Footwear product creation and development.
- High attention to detail with a balance of creative and commercial thinking.
- Proficiency in product lifecycle management tools and Microsoft Office (Excel, PowerPoint).
- Passion for sportswear, trends, and consumer-driven product creation.