Head of Workplace Communication & Engagement

Company: Aegon UK
Apply for the Head of Workplace Communication & Engagement
Location: City of Edinburgh
Job Description:

Head of Workplace Communication & Engagement

Permanent

Location: Edinburgh, Peterborough, London or Witham (hybrid model, office minimum 40% of time)

Salary: £85,760 – £128,640 (depending on experience)

Closing date: 24th April 2026

You will lead the workplace communications and education teams to deliver market‑leading communication strategies for employers and pension scheme members. You will develop and maintain an education capability, integrating engagement and education through our Pension Geeks team and Mylo, our trusted savings partner for members. Your role will ensure all workplace communication, campaigns and educational activity is compelling, engaging and easy to understand.

Key Responsibilities

  • Leading teams to develop and deliver the channel audience plan to ensure a coherent and joined up story to the external market. Encouraging teams to design and create compelling and strategic campaigns, which support Aegon’s objectives and the brand story across channels. Providing coaching and mentoring to ensure continuous development within the communications leadership team.
  • Owning the external narrative for workplace within Aegon, ensuring a consistent messaging framework is cascaded. Developing an education strategy incorporating Pension Geeks and Member Communications.
  • Supporting the teams to deliver communication and education strategies to support commercial objectives. Delivering regulatory initiatives as a priority adhering to the timelines required.
  • Working closely with our proposition teams, customer insights team, data analytics and use customer panel to ensure all communications are targeted and tested to deliver a compelling story to market as to why Aegon has a differentiated offering and to support to good customer outcomes.
  • Working closely with the Proposition and Customer care senior leadership teams – you will be responsible for creating a joined‑up marketing strategy for workplace to engage and drive awareness of Aegon’s evolving proposition with the Adviser, Employee Benefits Consultancy (EBC) and employer communities.
  • Producing regular governance reports for Aegon UK Boards and Committees to update on our strategy, progress and plans – including regular analysis on our KPI measures.
  • Regular reporting and presenting to Executive‑level stakeholders to ensure they are clear on our ambition, progress and activity for our workplace and Master Trust scheme members.

Desired Qualifications

  • Strong leadership skills within a similar, relevant role.
  • Significant senior communications and strategic marketing experience, with proven track record of marketing ROI performance. Ideally, you will have a balance of creative and analytical marketing experience.
  • Strong understanding of the regulatory framework in UK financial services and the application to customer conduct and product governance.
  • Extensive understanding of the financial services sector and the associated customer demands and distribution dynamics.
  • Ability to interpret external and internal insights and industry best practice and translate this into actionable, cost effective, targeted campaigns.
  • Ability to interact with Executives and effectively influence strategic planning.
  • Strong business acumen and the ability to think with commercial flair.
  • Proven budget and supplier management.
  • Extensive understanding of marketing best practice principles and techniques in a multi‑channel environment – including digital and traditional marketing techniques.

What’s in it for you

  • 3% pension contribution matching 9%, up to 20% combined.
  • Discretionary bonus based on personal and company performance.
  • Annual car allowance.
  • 38 days leave per year (including bank holidays, pro‑rated for part‑time).
  • Private medical cover, life assurance, critical illness cover.
  • Enhanced parental leave.
  • Lifestyle benefits: retail discount vouchers, cycle2work scheme, subsidised restaurant and online GP appointments.

Equal Opportunity Employer

We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their age, disability, race, religion/belief, gender, sexual orientation or gender identity.

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Posted: April 17th, 2026