Deputy Store Manager

The Role

Our Deputy Managers are a driving force in our stores. Partnering with the wider management team they deliver on their locations broad range of KPI’s, engaging and inspiring their teams with their well-honed commercial acumen.

As a Deputy Manager at Trotters, you will be an impactful second-in-command, supporting the Location Manager by leveraging our 4 pillars of retail excellence to ensure the ongoing success of the location and team, and drive performance in their absence.

Main Responsibilities

• Work in partnership with the Location Manager and the wider management team to ensure achievement of your Location’s performance targets and KPI’s across our 4 pillars.
• Support the LM in driving excellent team participation, contribution & engagement, making recommendations on initiatives to inspire them to achieve excellence.
• Maintain excellent knowledge of your location, interpreting, analysing, and delivering against location commercials and KPI’s through Trotters best practice.
• Ensure teams effectively capture customer data at POS and understand how this transforms customer relationship management; impart your understanding of local market, customer profiles and shopping behaviour onto team members to maximise sales and increase customer loyalty.
• Nurture a dynamic sales environment, coaching team members to deliver a natural approach to sales using the Trotters Touch.
• Make use of commercial tools to manage performance enhancing Product and VM floor moves, liaising with Management to execute; keep Trotters looking its best through up-to-date knowledge of Merchandising, replenishment and housekeeping best-practice to ensure the highest standards of presentation for your Location.
• Role-model and coach team on comprehensive product knowledge – particularly current season and iconic products, alongside specialised services such as shoe-fitting and Hairdressing.
• Develop and coach the team with a flexible but consistent approach to differing people and situations, confidently feeding back on team performance to the Manager and Regional Manager when required.
• Commit to continuous personal and team training & development, utilising cascaded resources to keep up to date with current business focuses.
• Proactively resolve recruitment needs within the store, partnering with the Manager to attract, select and engage and onboard dynamic and driven team members.
• Ensure team adherence to store administration, systems, and processes within our operational guidelines, drawing on excellent organisation skills and a competent knowledge and understanding of company business systems such as Quinyx and Eurostop.
• Protect the assets of the Business by ensuring the location meets the required Company standard and legal compliance in Health & Safety, Maintenance and Loss Prevention. Sample regularly and take any corrective action.

Tools of the Trade

• A passionate and engaging manager with experience leading retail teams, preferably within the premium space.
• Commercially astute, able to implement and drive initiatives to achieve outstanding outcomes.
• Strong numerical capability – handy for reporting purposes as well as confidently walking customers through pricing, percentages, and promos.
• Retail sales expertise, able to influence customer behaviour through elevated service, excellent product knowledge and consistent brand awareness.

Our Values

• We Think Customer First We ensure that our customers, and the children we design for, are our very top priority. The magic of our stores is reflected in our evolved digital channels. Our campaigns, product edits and excellent customer service makes shopping with us a joy.
• We Respect, Support and Build Trust – With our Team and Customers We respect and support all our team members, wherever they work, and whatever their role. We are one family with our suppliers and partners. Through our actions, we inspire loyalty and build a community with our customers.
• We Grow and Learn Together We are all brand ambassadors, and we learn and grow together. Our head office, logistics and retail teams all collaborate to support the business. We invest in our team and share knowledge and skills so that the Trotters spirit always shines bright.
• We Show Expertise and Pride in All That We Do We are specialists and we are proud of what we do. We go the extra mile to develop our knowledge, including craftsmanship, in-store services, size guides and ethical manufacturing. Across our digital stories and our magical stores, we show creative spirit. We make emotional, genuine connections and bring childhood stories to life in our unique way. We are true heritage, yet modern in spirit.

Trotters is committed to equal opportunities and embraces diversity, understanding the needs and benefits of a balanced, inclusive workforce. We do not tolerate any harassment or discrimination towards any of our candidates or employees. We are proud to be an equal opportunities employer.

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