Group Marketing & Communications Manager

Location: Standish, Wigan, with occasional travel to other sites

Job Description

• Develop data-driven strategies that achieve home and company-wide KPIs
• Measure, analyse and report on marketing performance and ROI
• Plan and execute integrated campaigns
• Support occupancy growth and enquiry generation across homes
• Lead and deliver event activity across the Group
• Ensure consistent branding and messaging across all marketing
• Identify and implement new opportunities s through marketing insight and research
• Explore and implement AI tools to improve marketing efficiency and performance
• Manage and monitor SEO
• Manage and monitor paid media
• Manage all internal communications
• Act as a marketing partner to individuals and teams across the Group
• Lead a team of marketeers and third-party agencies
• Support the development of marketing professionals

Person Specification

• Educated to degree level with a relevant qualification
• Minimum of 5 years’ experience in a broad marketing role
• Commercially aware, with experience of lead generation
• A strategic mindset that can problem-solve
• Strong communication skills, both written and verbal
• Ability to lead and a confident decision maker who can be diplomatic
• Motivated by building
• Full UK driving license with vehicle access
• Experience or understanding of the care sector
• Experience of multi-site marketing
• Experience in utilising AI for marketing potential
• Further Marketing qualifications
• KPI bonus opportunities
• Ongoing training and development
• Employee Assistance Programme
• Benefits through My Staff Shop

Diversity & Inclusion:

Millennium Care is dedicated to building a workplace that reflects the diversity of the world we live in. We believe that a diverse and inclusive environment is essential for fostering creativity, innovation, and success.

Millennium Care is committed to providing equal opportunities and creating an inclusive culture while promoting equitable practices.

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