Regional Sales Executive

Company: WR Logistics
Apply for the Regional Sales Executive
Location: Leeds
Job Description:

Drinks Sales Executive (On-Trade)

Yorkshire (Field-based)

£38,000 per annum + Company Car + Bonus Scheme

Beverage / Hospitality Sales

I currently have an exciting opportunity for an enthusiastic, outgoing, and target-driven Drinks Sales Executive to join a brand new team specialising in on‑trade sales across Yorkshire. You’ll be responsible for driving new business across a wide range of hospitality venues – including bars, restaurants, pubs, and hotels.

You’ll be passionate about the drinks industry, confident in building long‑term relationships, and experienced in delivering results in a competitive, fast‑paced sales environment.

Key Responsibilities

  • Identify and win new business opportunities within the on‑trade sector across Yorkshire.
  • Develop tailored sales strategies to meet targets and increase brand visibility across your territory.
  • Build strong relationships with key decision-makers in hospitality venues.
  • Deliver regular reporting on sales performance, trends, and market insights.
  • Collaborate with internal marketing and supply teams to support product launches and campaigns.
  • Represent the brand at trade events, tastings, and customer activations.

About You

  • Proven experience in on‑trade drinks sales.
  • Strong track record of winning new business and growing existing accounts.
  • Confident, outgoing, and able to build rapport quickly with a wide range of clients.
  • Self‑motivated and target‑driven, with a proactive approach to meeting and exceeding KPIs.
  • Excellent communication, negotiation, and presentation skills.
  • Full UK driving licence and willingness to travel across Yorkshire.

What’s on Offer

  • Competitive salary of £38,000.
  • Generous bonus scheme.
  • Company car.
  • Pension scheme.
  • Generous staff benefits scheme including wellbeing benefits, retail discounts and cycle to work scheme.
  • Career progression opportunities within a growing team.

Interested? Apply now with an up to date CV to be considered for this exciting Sales Executive opportunity.

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Posted: April 17th, 2026