Area Sales Engineer – Industrial Automation (East Anglia, potentially over to Leicester and Coventry)
Are you passionate about industrial automation, pneumatics and associated technology, motion control, and delivering intelligent engineering solutions? I am looking for an experienced Area Sales Engineer (Living somewhere in East Anglia, Coventry or Leicester) to join a leading industrial automation company, where you’ll combine your technical expertise with a consultative sales approach to support the OEM customer base within the East Anglia area. This role focuses on delivering high-value automation solutions, strengthening long-term partnerships, and driving sustainable growth.
The candidate must have significant experience with Electrical Automation technology, covering: servo motion control,
The Role:
As Area Sales Engineer, you will act as a trusted advisor to either OEM customers, helping them optimise their processes through innovative automation solutions.
• Develop and grow relationships with the OEM customer base.
• Support customers in identifying, designing, and implementing automation solutions
• Drive sales growth and identify new opportunities
• Deliver value-based, solution-oriented sales rather than product-only approaches
• Collaborate with internal teams to provide technically and commercially robust solutions
• Contribute to joint business planning and market development initiatives
• Act as the face of the business, representing a strong, innovative automation brand
Technical Expertise:
You will bring a strong foundation in industrial automation and electromechanical systems, with particular focus on:
• PLC control technology and electrical systems
Electromechanical Engineering & Motion Control and electric actuators
• Servo drive technologies and stepper motor control
• Handling solutions including pneumatics, electric cylinders, grippers and associated drives
What else is required:
• Experience in industrial automation, pneumatics, motion control, or mechatronic systems
• A consultative, solution-oriented sales mindset
• Strong communication skills with the ability to influence technical and commercial stakeholders
• Ability to understand customer processes and translate them into automation solutions
• Proactive, self-driven approach with a focus on results and customer value
• Comfortable working independently and as part of a collaborative team
Why Join?
• Work with cutting-edge automation and motion control technologies
• Be part of a business focused on innovation, efficiency, and customer success
• Opportunity to influence customer processes and deliver real engineering value
• Strong opportunities for personal and professional development
Requirements:
• Degree/HNC or equivalent experience in Electrical, Electronic, or Mechatronics Engineering
• Experience within industrial automation or technical sales
• Full driving licence and willingness to travel
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