We help the world run better
For a complete understanding of this opportunity, and what will be required to be a successful applicant, read on.
At SAP, we keep it simple: you bring your best to us, and we’ll bring out the best in you. We’re builders touching over 20 industries and 80% of global commerce, and we need your unique talents to help shape what’s next. The work is challenging – but it matters. You’ll find a place where you can be yourself, prioritize your wellbeing, and truly belong. What’s in it for you? Constant learning, skill growth, great benefits, and a team that wants you to grow and succeed.
Job Summary
The Demand Management Expert acts as the Top of the Funnel brain and execution engine of SAP’s demand ecosystem. This role drives better‑informed and data‑driven top of the funnel investment decisions, aligns top of the funnel activities across functions (e.g. marketing, digital hub, sales, partnerships, CSM, etc.) and Lines of Business (e.g. ERP, F&S, HCM, BDC, BTP, CX, SCM, etc.), consolidates best practice and increases conversion of high‑value pipeline. It is critical in turning information and insights into strategic decisions, helping SAP focus on high‑impact demand, cut out low‑yield activity, and strengthen the link between marketing, sales, and product investment. The role focuses on maximizing ROI by using data to guide decisions and reallocating resources as needed, works closely with RevOps/S&O to address reporting gaps, and delivers insights to senior leadership while supporting a best‑in‑class top‑of‑the‑funnel toolset.
Key Responsibilities & Focus Areas
- Demand Generation Innovation & Enablement
Drive net new pipeline through global demand programs across LoBs by piloting innovative tactics, uncovering whitespace, and equipping teams with scalable tools, playbooks, and data‑driven guidance. Emphasises best practice sharing across regions and business units, fostering cross‑regional collaboration and empowering local teams through enablement and consistent guidance.
- Data Integrity & Insight Delivery
Ensure accurate opportunity data across SAP tools (e.g., CRM, Harmony, Outreach) and deliver actionable reporting that converts numbers into strategic insights. Define business requirements for reports and dashboards, partner with RevOps/S&O to shape these tools, and use insights to proactively identify pipeline and coverage gaps, challenge teams on improvement areas, and guide data‑driven decision‑making.
- High‑Value Opportunity Intelligence (>€250K)
Analyse all new opportunities above €250K to understand their source, success drivers, and recurring patterns, delivering recommendations on what to start, stop, or scale to improve demand generation and eliminate inefficiencies. Lead high‑value opportunity analysis, ensuring insights inform LoB strategy and subsequent actions.
- Source Attribution & Investment Strategy
Assess demand generation performance at the source level—campaigns, events, partners, and more—to identify what consistently delivers quality pipeline. Guide strategic shifts in demand investment based on source‑level performance and pipeline quality trends, recommending reallocations based on ROI.
- Opportunity Quality, Governance & Risk Monitoring
Track discontinued and disqualified opportunities over €250K, analysing lead source, time in funnel, and disqualification reasons to identify qualification issues and speculative pipeline. Focus on interpreting patterns to improve targeting; data management responsibility lies with RevOps.
- Loss Analysis & Conversion Bottlenecks
Monitor high‑value losses to identify sales execution, product issues or competitive gaps. Use findings to improve conversion rates and pipeline quality, driving actions across Enablement, Sales, and Product. Ensure CROs secure qualitative customer feedback post‑loss, as this is a data issue and a feedback collection challenge.
Experience And Educational Requirements
- Demand Generation expertise within a Technology Organization
- Product focused delivery experience in a global context
- Experience leading high performing teams within a matrixed, global organization, across functional areas and diverse cultures.
- Exceptional interpersonal, communication, collaboration, and presentation skills on Senior Management level / C‑Level
- Fluency in English
Bring out your best
SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end‑to‑end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose‑driven and future‑focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.
We win with inclusion
SAP’s culture of inclusion, focus on health and well‑being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. We believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better world.
SAP is committed to the values of Equal Employment Opportunity and provides accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e‑mail with your request to Recruiting Operations Team:
Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, gender (including pregnancy, childbirth, etc.), sexual orientation, gender identity or expression, protected veteran status or disability, in compliance with applicable federal, state, and local legal requirements.
Successful candidates might be required to undergo a background verification with an external vendor.
AI Usage in the Recruitment Process
For information on the responsible use of AI in our recruitment process, please refer to our Guidelines for Ethical Usage of AI in the Recruiting Process. xwzovoh Please note that any violation of these guidelines may result in disqualification from the hiring process.
Requisition ID: 446834 | Work Area: Sales | Expected Travel: 0 – 10% | Career Status: Professional | Employment Type: Regular Full Time | Additional Locations:
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