About the role
We’re looking for a passionate Performance Marketing Lead to join the Electroverse team and help grow our Octopus Electroverse and Octopus Fleet products.
Make sure to read the full description below, and please apply immediately if you are confident you meet all the requirements.
Reporting into the Head of Marketing, you’ll lead the execution and optimisation of our paid media budget across all digital channels. We’re looking for an outcome-focused strategist who can balance high-level “big picture” planning with “in-the-weeds” campaign optimisation.
Responsibilities
- Lead the end-to-end setup, management, and optimisation of Paid Search campaigns across Google Ads, Apple Search Ads, Meta and LinkedIn Ads, defining campaign structures, targeting frameworks, and bid strategies to meet performance goals
- Manage budget allocation and campaign performance, making data-led decisions on scaling, pausing, or restructuring activity across markets, products, and audiences to maximise efficiency and revenue
- Ensure effective bid strategy execution, pacing, and performance delivery
- Analyse performance data, conduct in-depth keyword research, audience analysis, and competitor reviews to inform media planning and campaign structure
- Ensure accurate tracking, conversion setup and funnel integrity, partnering with the Data & Web teams
- Be a guardian (and champion!) of the Octopus Electroverse public presence and tone of voice
- Along with the Head of Marketing, ensure paid campaigns deliver strategic value, providing snapshot reports tracking performance and growth
- Work with our Senior Marketing Manager & Marketing Specialist to help boost organic campaigns and ensure wider campaign alignment
- Stay up-to-date with the latest industry and digital trends (inc. AI-evolution)
About You
- 5+ years of digital growth and optimisation experience in paid media
- Demonstrable experience in Google Ads & Analytics, Apple Search Ads, Meta Business Suite, and LinkedIn Ads
- A love for creating and optimising campaigns – tracking trends, identifying patterns, not afraid to change tactics mid‑campaign to improve outcomes
- Confidence in managing budgets, pacing performance, and ensuring delivery (inc. strong familiarity with tracking, conversion setup, and maintaining feed health)
- Excellent understanding of audience, writing styles, and tone of voice – understanding the needs/wants of your targeted demographic
- People person who enjoys engaging and working with a diverse group of individuals
- Genuinely passionate about building a green product, in pursuit of Octopus’s wider goal of decarbonising our planet
- Interest in the e‑mobility industry – detailed knowledge of electric vehicles is not required
- Fluency in German, French or Italian is a plus
Equal Opportunity Employer
As an equal opportunity employer, we do not discriminate on the basis of any protected attribute. xwzovoh Our commitment is to provide equal opportunities, an inclusive work environment, and fairness for everyone.
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