Paid Advertising Manager

Company: Talent Tent
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Location: Cardiff
Job Description:

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This range is provided by Talent Tent. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

As a leading UK gifting brand, our client is on a mission to become the go-to destination for meaningful, memorable gifts. With rapid growth and a highly seasonal trading model, they are now bringing paid marketing in-house and investing in performance to drive profitable, long-term growth.

As the Senior Paid Advertising Manager, you’ll take full ownership of their performance marketing activity, starting with PPC and expanding into new channels over time. You’ll be hands-on in building and optimising campaigns, while shaping a full-funnel approach that supports sustainable customer acquisition. This role is ideal for a commercially minded, data-driven marketer who thrives in fast-paced, peak-driven eCommerce environments.

Responsibilities

  • PPC – Google Ads; Set up, manage, and optimise all Google Ads campaigns (Search, Shopping, Performance Max, Display), with a focus on profitable customer acquisition.
  • Performance Monitoring, Reporting & Analysis
  • Work with our Senior Ecommerce Data analyst to build and manage weekly and monthly performance reports
  • Strategic Ownership & Testing
  • Lead the transition of all paid activity from agency to in-house, ensuring smooth handover and continued performance.

What we are looking for

  • Proven experience managing hands-on PPC campaigns ideally in an e-commerce setting.
  • Strong understanding of Google Ads
  • Commercially minded with a clear understanding of the levers of profitable customer acquisition.
  • Experience planning and scaling campaigns for high seasonal demand and peak trading events.
  • Highly organised, proactive, and confident managing budgets and performance data independently.
  • Comfortable working without agency support—hands-on in campaign build, optimisation, and reporting.

What will you be offered in return?

As well as their flexible workplace with a fantastic culture, the client is also able to offer:

  • A competitive salary in line with your skills and experience of £50,000
  • Annual bonus
  • Hybrid working including travel to Oxfordshire (funded) at least 3 days per week working remotely
  • 27 days annual leave (25 standard + birthday + wellbeing day)
  • Discounted gym membership

Seniority level

  • Mid-Senior level

Employment type

  • Full-time

Job function

  • Advertising

Industries

  • Retail and Online and Mail Order Retail

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Posted: April 11th, 2026