Senior Digital Analyst
Location & Working Arrangement
We offer hybrid working, with occasional presence at one of our Holland & Barrett offices in London or Nuneaton for team collaboration, key meetings and events (typically once per quarter).
Intro
We’re looking for a Senior Digital Analyst to help shape how we use data to improve our digital experiences at Holland & Barrett. You’ll work across key customer journeys, products and initiatives — turning data into clear insights that drive better decisions. From understanding customer behaviour to supporting experimentation, your work will help us create more meaningful, effective experiences for every body.
What you’ll be doing
- Lead analytics across key digital journeys, products and initiatives
- Partner with Product, UX, Marketing and Digital Trading teams to shape data‑led decisions
- Analyse customer behaviour, conversion and engagement using advanced SQL
- Build dashboards that bring clarity to performance, trends and opportunities
- Support experimentation, including A/B test design and analysis
- Lead deep‑dive investigations to uncover insights and drive improvements
- Ensure consistency and quality in metrics, definitions and reporting
- Collaborate with BI, Data Engineering and analytics teams to deliver end‑to‑end solutions
- Mentor and support other analysts, helping grow team capability
What you’ll bring
- Strong experience in digital or product analytics, ideally within e‑commerce or customer‑facing platforms
- Advanced SQL skills and confidence working with large, complex datasets
- Deep understanding of digital metrics, customer journeys and experimentation
- Ability to partner with senior stakeholders and translate business needs into insight
- Experience owning analysis from problem definition through to recommendation
- Clear and confident communication, making data accessible to different audiences
- A collaborative mindset, with experience working across cross‑functional teams
- Experience supporting or mentoring others
- A degree in a quantitative field or equivalent experience
Benefits
- 33 days holiday (including bank holidays), plus holiday purchase scheme
- Private medical insurance – single cover
- 24/7 Virtual GP access and annual at‑home health testing kit
- Employee Assistance Programme and Mental Health First Aiders
- Workplace pension with 5% employer contribution
- Life assurance (2x salary)
- Annual bonus (subject to company and individual performance) up to 10%
- £50 colleague product allowance (after 6 months’ service)
- 25% colleague discount plus free delivery on online orders
- Access to cashback and retailer discounts
- Free Wellhub membership with access to gyms, studios and wellbeing apps
- Cycle to Work scheme
Inclusion & Accessibility Statement
We’re committed to creating a workplace where everyone feels they belong. We welcome applications from people of all backgrounds, experiences and perspectives. If you need any adjustments or support during the recruitment process, please let us know – we’re here to help you show up as your best self.
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