About eola
eola is a booking and management platform for activity businesses, including adventure
parks, water sports centres, climbing gyms, and residential activity centres. We have 200+
paying customers, strong product-market fit in the UK activity sector, and a clear opportunity
to grow. We’re hiring someone to build the engine that makes that growth compound.
The role
This is not a traditional SDR role. We’re not looking for someone to cold-call 100 operators a
day. The UK activity sector doesn’t buy that way. Owners are time-poor, change-averse, and
buy on their own timeline.
We need someone who builds the infrastructure that makes eola the obvious choice when
an operator is ready to switch. That means creating compelling proof (case studies,
comparison content), running targeted account-based campaigns, capturing demand when it
appears, and doing smart, signal-based outbound into a small number of high-fit accounts.
You’ll work directly with the General Manager, who closes deals. Your job is to build a
repeatable pipeline machine that compounds over 6 to 12 months, not to chase short-term
activity metrics.
What you’ll do
Demand capture (primary)
• Work inbound enquiries quickly and effectively, qualifying and booking discovery calls
for the General Manager.
• Re-engage lapsed prospects at key seasonal moments such as pre-season planning
in January and February, and post-summer frustration in September and October.
• Monitor buying signals, including competitor complaints in operator communities and
businesses publicly outgrowing their current tools.
Content and proof
• Build case studies from existing customers that demonstrate real outcomes (time
saved, revenue unlocked, switching experience).
• Create comparison and evaluation content that operators find when they’re
researching alternatives.
• Support ABM campaigns across LinkedIn, email, and relevant industry channels.
Targeted outbound
• Build and maintain a focused list of 20 to 30 target accounts per quarter, based on
ICP fit and timing signals.
• Warm accounts through relevant content and relationship-building before initiating
sales conversations.
• Collaborate with the General Manager on territory planning and account strategy.
What success looks like (6 to 12 months)
• A library of customer case studies and comparison content that drives organic
inbound.
• A consistent, qualified pipeline entering discovery, not dependent on cold outreach
volume.
• Clear understanding of the buying cycle and seasonal patterns, reflected in outreach
timing.
• Clean, reliable CRM data in Pipedrive with accurate pipeline reporting.
• A repeatable playbook for demand capture and targeted outbound that can scale.
You might be a good fit if
• You have 1 to 3 years of experience in a commercial role, such as SDR, BDR, growth
marketing, or a hybrid position, at a small SaaS company.
• You’re comfortable writing. Not necessarily a copywriter, but you can turn a customer
conversation into a credible case study.
• You think in systems, not just activity. You want to build something that works without
you having to push it every day.
• You’re organised and disciplined in your use of CRM and pipeline data.
• You’re motivated by impact and progression, not just hitting dial targets.
Compensation and setup
• £32,000 to £36,000 base salary.
• OTE and bonus structure to be discussed during the interview process.
• Fully remote. Team meets in London once per quarter.
Career progression
This role is designed to grow. As the pipeline machine matures, the natural progression is
into a closing role owning deals end to end, or into a broader growth and marketing
leadership position. What matters is that you’ve built something that works.
How to apply
We don’t do multiple interview rounds. We want to see how you think about real prospects
and real messaging.
• Visit the eola marketplace: https://eola.co/search
• Pick one activity centre listed on the platform.
• Find a similar activity business that is not currently using eola.
• Create a 3 to 5 minute voice note explaining: why you chose the partner, the similar
prospect you identified, and how you’d start the first conversation.
• Send the voice note to sales@eola.co or via WhatsApp to +44 7859 892365
Applications without a voice note will not be reviewed. Shortlisted candidates will be invited
to send their CVs.
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