Role: Head of Digital Marketing (Broadwick Spaces & Services)
Reports Into: Marketing Director
Location: Canary Wharf, London
Contract Type: Full Time, Permanent (42.5 hours per week)
About Broadwick
Broadwick is a multifaceted international company with headquarters in London that creates, develops, owns and operates a diverse portfolio of venues, spaces, events and experiences.
What we’re looking for
The Head of Digital Marketing will lead the digital ecosystem across the Broadwick Spaces and Services portfolio, ensuring every channel is held to a clear commercial standard and digital investment translates directly into qualified leads and revenue. Paid media is the engine of our lead generation and this role carries full strategic and commercial ownership of how that budget is deployed and what it returns. Alongside paid, the role spans SEO, AI search optimisation, website performance, digital analytics and CRM strategy, with accountability for building an infrastructure that supports consistent pipeline flow and long‑term commercial growth. The role also plays an important part in supporting and amplifying the Broadwick brands, ensuring digital channels communicate the distinct identity of each venue and service with consistency and quality across every touchpoint.
Responsibilities
Paid Media and Performance
- Lead paid digital media strategy and execution across paid search, paid social and programmatic for both B2B and B2C funnels.
- Own media budget allocation ensuring spend is directly tied to revenue outcomes, with clear ROI and attribution reporting presented to the Marketing Director and key stakeholders.
- Set performance benchmarks, track cost per qualified lead and cost per acquisition across all venues and services, and drive continuous improvement in paid media efficiency.
- Drive conversion rate optimisation across digital funnels, including landing page performance and enquiry flow.
- Build and maintain always‑on lead capture infrastructure to ensure a consistent flow of qualified leads to the Sales team.
- Manage agency partners and paid media suppliers, ensuring best‑in‑class execution, innovation and value.
Search, Discoverability and Website Performance
- Own the search and discoverability strategy across SEO, AI search optimisation (AEO) and emerging discovery channels, ensuring all venues and services are visible where audiences look and how they look.
- Oversee website performance across the portfolio, using analytics and insight to identify and act on opportunities to improve user journeys, conversion and commercial outcomes.
- Provide strategic input and best practice guidance on organic social media as part of the broader digital ecosystem, ensuring organic social activity connects to paid strategy, audience growth objectives and overall discoverability.
- Work closely with the Brand Content Marketing Manager to ensure content across organic social channels and newsletters is optimised for digital performance, audience reach and search visibility.
- Monitor emerging platforms, technologies and AI‑driven discovery tools, ensuring the business adapts as new channels become commercially relevant to venue selection and event booking behaviour.
- Ensure venue marketplace listings and event booking platform content are optimised across the portfolio, with a minimum quarterly review and update process.
CRM Strategy and Pipeline Development
- Define the overall CRM and audience development strategy, ensuring it supports revenue growth, client retention and repeat bookings across B2B and B2C audiences.
- Provide strategic direction for the HubSpot CRM programme. Platform ownership, configuration and day‑to‑day execution sit with the Senior Digital Marketing Manager; this role defines what the platform must deliver commercially, not how it is built.
- Partner with the Sales team on pipeline performance, lead quality and attribution, ensuring marketing‑generated leads are accurately tracked through to enquiry, booking and revenue.
- Develop targeted programmes to identify key corporate accounts and drive repeat bookings, and establish a cross‑selling strategy that promotes complementary venues and services across the portfolio.
Data, Insight & Reporting
- Own the digital performance measurement framework, ensuring all activity is tracked from acquisition through to enquiry, booking and revenue.
- Build and maintain dashboards providing clear visibility of pipeline contribution, cost per qualified lead and channel performance across all venues and services.
- Use attribution, testing and insight to continuously improve digital investment decisions and inform wider marketing strategy.
- Ensure GDPR compliance and best‑practice data governance across all digital and CRM activity.
Leadership and Collaboration
- Lead and develop the digital marketing function, setting clear direction, priorities and performance expectations.
- Act as the senior digital voice within the marketing team, contributing to commercial planning and strategic discussions.
- Work in close partnership with the Creative Studio, Brand Content Marketing Manager and cluster Marketing Managers to ensure brand excellence translates into digital performance.
- Build strong cross‑functional relationships with Sales, Operations and the wider commercial team.
Qualifications
- Significant experience in a senior digital marketing or performance marketing role, with a strongtrack record managing substantial paid media budgets and delivering measurable ROI.
- Deep, hands‑on expertise in paid search, paid social and programmatic advertising across platforms including Google Ads, LinkedIn Ads, Meta Ads and programmatic DSPs.
- Solid understanding of SEO, AI search optimisation (AEO), website performance and how digital discovery is evolving.
- Experience defining CRM strategy with strong working knowledge of HubSpot, including automation, segmentation and pipeline reporting.
- Strong analytical capability with experience building attribution models and dashboards using tools such as Google Analytics 4 or Looker Studio.
- Experience managing agencies and external partners to deliver high‑performing digital activity.
- Experience working across both B2B and B2C digital funnels within venue, events, hospitality or experiential sectors.
- Strong communication skills with the ability to present complex digital performance data clearly to senior commercial stakeholders.
Nice to have
- Experience managing digital strategy across a multi‑venue or multi‑brand portfolio.
- Experience aligning brand‑led creative with performance marketing activity.
- Understanding of marketing within both B2B and B2C contexts.
- Background in businesses where both cultural programming and corporate sales coexist.
What we offer
- Discretionary bonus scheme of base salary
- Paid overtime
- 27 days paid holiday (plus bank holidays)
- Social events and free tickets to our live events
- Other discounts including 50% off drinks and 20% off food at Corner Corner
- Competitive pension plan
- Employee Assistance Programme (EAP)
- Other schemes including Season Ticket Loan, Cycle to Work, Optical Care and Referral Scheme
- Training and professional development opportunities
- An inclusive, collaborative and creative working environment
Equal Opportunity
At Broadwick, we are dedicated to cultivating a diverse and inclusive environment that empowers all individuals to reach their full potential. We strongly encourage applicants from all cultures and backgrounds to apply, as we believe in the strength of a diverse and vibrant team.
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