Digital Growth Manager

Paid Advertising Management & Revenue Growth

• Full ownership of Meta Ads Manager, strategy, execution, and optimization.
• Grow ownership of TikTok Ads Manager & Pinterest Ads, strategy, execution, and optimization.
• Maintain and scale our strong ROAS while growing budgets across UK, US, and EU.
• Run continuous creative testing: hooks, formats, offers, audiences, and act fast on what wins.
• Own weekly performance reporting directly to the founder, with clear insights and next actions.
• Proactively brainstorm high‑performing creative concepts that work for organic social and can be adapted and optimised for paid advertising, always thinking across both channels simultaneously.
• Have content plans fully prepared ahead of photoshoots, content days and brand activations, arriving with clear shot lists, video briefs and ad angles ready so no opportunity is wasted.
• Develop a deep understanding of how the Bijoux De Mimi audience differs across the UK, US, and EU: their behaviours, motivations, price sensitivity and what makes them trust us.
• Build that trust deliberately through marketing in each market using localised creative, culturally relevant messaging and the right channels and timing for each audience, so Bijoux De Mimi doesn’t just enter new markets but earns a genuine following in them.

Email & SMS Marketing, Rapid List & Revenue Growth

• Take our email marketing from great to exceptional; we want aggressive, measurable list and continued revenue growth.
• Continue to build, re‑optimize and expand our existing Klaviyo flows: welcome, post‑purchase, abandoned cart, win‑back, VIP, back‑in‑stock, browse abandonment and more.
• Plan and execute regular campaign emails: launches, promotions, drops and seasonal moments, community updates at high frequency and high quality.
• Own segmentation, A/B testing, deliverability and list health, always pushing open rates, click rates and attributed revenue upward.
• Treat email as a growth channel, not a broadcast tool; proactively identify new automations, offers and sequences that drive repeat purchases.
• Develop a deep understanding of how the Bijoux De Mimi audience differs across UK, US and EU – their behaviours, motivations, price sensitivity and what makes them trust us.
• Build that trust deliberately through marketing in each market using localised creative, culturally relevant messaging and the right channels and timing for each audience, so Bijoux De Mimi doesn’t just enter new markets but earns a genuine following in them.

Video Editing, Content Creation & Digital Design

• Assist our founder with editing and produce high‑performing short‑form video for TikTok and Instagram Reels, applying instinctive scroll‑stop hooks.
• Transform the founder’s raw content into polished, ad‑ready and social‑ready creative, trimming, captioning, adding music, text overlays and pacing (ideally using CapCut).
• Be willing and confident to capture your own content when needed: product showcases, trend responses, and providing suggestions to the founder.
• Design static and motion assets across all channels using Canva and video editing tools: from ad creatives and email headers to story templates and launch graphics.
• Create digital design assets that are on‑brand and visually consistent with Bijoux De Mimi’s iconic pink and red starry aesthetic.
• Produce scroll‑stopping visual content across formats – statics, carousels, GIFs and short‑form video – that works as hard in email marketing and the feed as it does in the ads.

UGC Creation Management

• Proactively identify, outreach and manage UGC creators who align with the Bijoux De Mimi aesthetic; source talent, negotiate usage rights, and brief them to deliver content that works in paid ads.
• Own the end‑to‑end UGC pipeline: from first contact through to content approval, feedback and final asset delivery.
• Build and maintain an ongoing roster of creators so we always have a fresh pipeline of ad‑ready content.
• Liaise closely with the wider team on a continuous basis to coordinate content needs, upcoming campaigns, product launches and creative direction.
• Ensure UGC content is consistently on‑brand, visually aligned with our iconic pink and red starry identity and optimised for performance, not just aesthetics.
• Repurpose and edit UGC into ad creatives across Meta and TikTok, maximising the value of every piece of content we receive.

Marketing Calendar, Planning & Innovation

• Work directly with the founder to build and manage Bijoux De Mimi’s marketing calendar, balancing real‑time, reactive content moments with structured planning that major campaigns demand.
• Operate comfortably in both modes: moving fast to get content and campaigns out to the community in the moment, and planning meticulously weeks or months ahead for site‑wide sales, product launches, pop‑up shops, Cyber Week and Christmas gifting season.
• Support the founder’s social strategy while ensuring paid and retention channels are aligned and capitalising on every moment.
• Take full ownership of sign‑up growth, obsessively testing and iterating on pop‑ups, lead magnets, landing pages, gated offers and list‑building tactics across every touchpoint to grow our email and SMS audience at pace.
• Inject genuine innovation to how we acquire subscribers, going beyond the standard discount pop‑up to find creative, brand‑right ways to convert visitors.
• Run a rigorous, always‑on testing programme across ads, email and sign‑up flows – structured experiments with clear hypotheses, fast read‑times and decisive action on results, so every pound spent works harder over time.
• Treat marketing investment as if it were your own money; every test, campaign and new idea should be driven by the goal of an exceptional return.

How You’ll Work

• Report directly and weekly to the founder, with structured reviews covering performance, what’s working, what’s being tested and what’s next.
• Own your results: set the plan, execute it and be accountable for the numbers.
• London office minimum 2 days per week (Tuesdays & Thursdays) with flexibility to work remotely and overseas at times.
• Work closely with the founder on content days, campaign planning and product launches.
• Take complete ownership, bring ideas to the founder with evidence and action plans; lead without waiting to be told.
• Co‑create strategies and execution with the founder, building something exceptional together.

Requirements (Non‑Negotiable)

• 5+ years in a DTC or e‑commerce performance marketing role.
• Exceptional Meta Ads Manager and TikTok Ads experience with proven ROAS results.
• Deep Klaviyo expertise – flows, campaigns, segmentation and deliverability.
• Strong video editing skills on CapCut; know how to make content perform, not just look good.
• Proficiency using Canva to produce on‑brand digital design assets across all formats.
• Phenomenal understanding of what makes social content succeed right now.
• Highly analytical, data‑driven and self‑directed.
• Obsessive about growth – take email list size and ROAS personally.
• London Based & English Speaking.

Bonus Points

• Experience in jewellery, fashion, beauty, accessories or start‑ups.
• US or EU market experience: localisation, audiences or ad accounts.
• Affiliate marketing experience.
• Familiarity with Shopify and conversion rate optimisation.
• Google Ads, Pinterest or YouTube Ads exposure.
• Experience with or briefing micro‑influencers.

Benefits

• True ownership: this is your channel, strategy and results.
• Regular 1:1 with the founder, direct visibility, fast decisions, no layers.
• Flexible hybrid working including remote overseas at times.
• Gifted Bijoux De Mimi jewellery.
• Your birthday off, always.
• Team dinners and shared moments as we grow together.
• 3 month probation period.
• Salary + performance incentive (TBC based on experience).
• Flexible start date depending on the right candidate.

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