Overview
Performing exploratory analysis with business and media performance data to inform both future planning (e.g. audience selection) and day‑to‑day digital optimisations. You’ll be presenting your findings back to various stakeholders and building data visualisations to connect with stakeholders less savvy in data analysis.
We’d expect you to be working closely (and largely independently) with the Starcom Planning and Activation teams to answer their burning questions through bespoke analysis and measurement strategies.
You’ll also be a pro at building interactive visualisations (dashboards) and be confident in using web analytics platforms like Google Analytics. After 6 months, you’ll have developed a good understanding of the different measurement solutions available across Publicis Media (as well as the wider industry) to help match challenges with the best possible solution.
Move People
- Build strong, trusted relationships with Planning Teams, ensuring you’re their first port of call for data interpretation and visualisation questions.
- Actively develop yourself as an analyst and keep current with industry developments.
- Embody the Starcom idea of Brave Plays to step outside the scope of your day‑to‑day work and challenge the status quo when you spot opportunities for improvement (especially in regard to processes).
Move Business
- Continuously innovating and developing cross‑team solutions to build proposals and drive agency revenue growth.
- Supporting DDT Directors with the development of measurement plans in support of data‑driven learning agendas.
- Contributing to case study and award writing to demonstrate insight derived.
- Delivering operational excellence by ensuring timely timesheet and mandatory training completion (amongst other tasks).
Qualifications
- Have a true passion for making a difference internally and for our client’s business.
- Be highly organized and have a high attention to detail.
- Have excellent relationship building, communication, and presentation skills.
- Be capable of explaining technical concepts to individuals with diverse levels of technical expertise.
- Be able to work independently in applying knowledge as well as seek guidance where needed.
- Be a self‑starter with a curiosity to seek opportunities outside the margins of everyday work.
- Be comfortable in a client‑facing role.
- Be relentless in the pursuit of finding insights in the data to drive growth and business.
- In‑depth experience analysing, interpreting and visualising data.
- Preferred background in media performance reporting/optimisations.
- Understanding of data applications and propositions in the industry to develop solutions.
- Experience with industry measurement tools, e.g. Google Analytics, Adobe Analytics or ad servers.
- Setting up data pipelines to move data from A to B.
- Some knowledge of the media tracking landscape.
Benefits
Starcom offers a wide range of benefits to support our employees. Highlights include core benefits such as Pension, Life Assurance, and Private Medical cover, alongside enhanced policies like Reflection Days and Shared Parental Leave. You’ll also have access to a range of additional initiatives.
Equal Opportunity Employer
Starcom is an equal opportunities employer and welcomes applications from all sections of society and does not discriminate on the grounds of race, religion or belief, ethnic or national origin, disability, age, citizenship, marital, domestic or civil partnership status, sexual orientation or gender identity.
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