Marketing Manager (⚽️⚽️⚽️Football / Sports Industry⚽️⚽️⚽️)
Lancashire
⚽️⚽️⚽️ Are you a football fan? This could be the one to consider ⚽️⚽️⚽️
We are thrilled to be partnered with our client, a reputable brand in the Football industry, as they continue to build out their Marketing function with this next hire – Marketing Manager/ Campaign Manager.
With the support of the wider Marketing, Digital and Design team, you’ll take responsibility for the planning, execution and optimisation of integrated Marketing campaigns.
Digital channels: Social Media, Email, Web and Paid Media. (channel experts in house)
Areas of focus: fan engagement, ticketing, membership, hospitality and retail. As well as the bigger picture commercial initiatives.
Important to share at application stage: previous marketing experience within football or the wider sports industry, or demonstrate a genuine, in-depth passion for football and fan culture
Key responsibilities include:
⚽️Campaign Strategy & Delivery
- Develop and execute multi-channel marketing campaigns that drive engagement, revenue, and brand awareness across key audiences
⚽️Fan Engagement & Growth
- Create innovative initiatives to deepen fan loyalty and interaction, using digital content, competitions, and interactive experiences
⚽️Data & Performance Analysis
- Monitor campaign performance, analyse key metrics, and produce actionable insights to continuously improve effectiveness and ROI
⚽️CRM & Audience Development
- Utilise CRM systems and data insights to build audience profiles, segment fan groups, and deliver personalised, targeted campaigns
⚽️Budget Management
- Manage campaign budgets effectively, ensuring strong return on investment and efficient allocation of resources
⚽️Industry Insight & Innovation
- Stay ahead of trends in digital marketing and the sports industry, bringing fresh, forward-thinking ideas to campaigns
⚽️Safeguarding Commitment
- Promote a culture of safeguarding and wellbeing, maintaining professionalism and appropriate boundaries at all times
Skills & Experience I’m looking for:
⚽️Minimum of 5 years’ experience in digital marketing, with a focus on campaign delivery (channel experts in house to manager delivery)
⚽️Broad multi-channel campaign/ platform experience
⚽️Experience within football or the wider sports industry is important here, alternatively, a demonstrable passion and deep understanding of football culture is essential
⚽️Knowledge of ticketing and retail systems within a sports or events environment is ideal
⚽️Experience with CRM platforms, email marketing tools, and analytics platforms (e.g., Google Analytics)
⚽️Proven experience working within and managing teams
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