Senior CRM Executive – Iconic Sports & Lifestyle Brands
London | Ecommerce | Salary £35–38,000
We’re recruiting for a fast-growing, multi-brand ecommerce group behind established, design led consumer brands sold across Europe, including Reebok Europe. As they scale, CRM is becoming one of our most critical growth channels — and they are investing properly in it.
Urgently looking for a Senior CRM Executive to take hands-on, end to end ownership of the email and lifecycle channel.
What you’ll do
• Own the full CRM campaign lifecycle via Klaviyo (build, QA, send, optimise)
• Manage the CRM calendar around launches, trading moments and peak periods
• Build and optimise lifecycle automations (welcome, post purchase, abandonment, win back)
• Develop smart segmentation and personalised content across European markets
• Run A/B tests and turn performance data into clear, actionable insight
• Work closely with Ecommerce, Merchandising and Brand teams
What we’re looking for
• 3–4 years’ experience in CRM / email / lifecycle marketing
• CRM background in ecommerce or retail
• Hands-on Klaviyo experience
• Strong grasp of segmentation, testing and deliverability
• Confident with Excel / Sheets and performance reporting
• Commercially minded, detail driven and customer first
• Comfortable in fast-paced, scaling environments
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