TikTok Shop Manager

The Role

Role: TikTok Shop ManagerFunction: TikTok Shop Strategy, E-commerce OperationsReports to: TikTok Shop LeadCore Responsibility: Drive full-funnel growth for e-commerce clients through hands‑on management and strategic development of TikTok ShopsLocation: Remote (with optional London or Manchester access)Salary: £38,000 – £42,000 + Performance Bonus

TikTok Shop Strategy & Execution

• Launch and manage TikTok Shops for multiple clients, overseeing product listings, pricing, inventory sync, and campaign strategy.Build and iterate monthly shop growth plans tailored to each client’s objectives.
• Own shop performance metrics and lead optimisations to drive conversion, traffic, and average order value.
• Report to the TikTok Shop Lead to help grow and build client relationships and portfolios.

Affiliate & Creator Management

• Manage and support a small internal team alongside the Head of TikTok Shop (Affiliate Managers).Develop creator outreach strategies and sourcing to find the best creators.Oversee influencer recruitment, content briefing, and performance.

Campaign Development & Sales Growth

• Plan and execute shop‑based sales initiatives: product launches, seasonal drops, and platform‑wide promotions.
• Collaborate with internal teams to align campaigns with brand goals and KPIs.
• Monitor campaign performance and adapt based on trends, data, and platform insights.

Client Communication & Reporting

• Act as the key strategic contact for TikTok Shop clients, providing performance updates and actionable recommendations.
• Deliver weekly and monthly reports with clear insight on performance drivers and next‑step priorities.

What Success Looks Like

6 Months In:

• Successfully managing 3–5 TikTok Shops with positive ROAS and consistent month‑on‑month growth.
• Building strong relationships with clients, internal teams, and creators.
• Streamlining internal affiliate and content workflows.

12 Months In:

• Playing a leadership role in evolving TikTok Shop strategy across the agency.
• Helping refine our internal playbook and becoming a go‑to expert in the business.
• Training and mentoring junior team members to scale our offering.

You’ll Thrive If You Are…

• A self‑starter with 2–3+ years in e‑commerce, social commerce, or digital marketing.
• Deeply familiar with TikTok’s platform, tools, creators, and trends.
• Confident running multiple accounts at once, balancing detail and pace.
• Strong in communication, performance analysis, and cross‑functional collaboration.
• Curious, accountable, and always asking: how can we scale this further?

Bonus Points If You Have…

• Experience managing a DTC store on Shopify, Amazon, or WooCommerce.
• Ran or supported TikTok Shop or Creator Marketplace campaigns.
• Previous agency or startup experience working across multiple brands.

Benefits

• 28 days paid holiday including birthday leave, Christmas Eve and New Year’s Eve.
• Long‑service holiday scheme: After 2 years’ service, you’ll receive 1 extra day of annual leave for every year of service.
• Flexible and hybrid working (2 days in office).
• Regular team socials.
• Company Private Health and Life insurance scheme.
• Company pension scheme.
• Work abroad for 1 month a year.

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