Creative Director – EFG (ESL FACEIT Group)
As the Creative Director, you are the senior creative leader for all commercial storytelling at EFG – responsible for the visual direction, conceptual excellence, and creative quality across pitches, campaigns, experiential work, and B2B marketing. You set the creative vision, shape the look and feel of our commercial work, lead experiential and brand world development, and guide the team toward premium, culturally relevant creative.
In addition to owning the creative strategy, you mentor creative talent, oversee operational clarity during transition periods, and serve as the creative spokesperson to senior internal leaders, sales, product, and external partners.
Key Responsibilities
- Set the overarching creative vision for the Commercial Creative team.
- Lead visual and conceptual direction across pitches, campaigns, experiences, and B2B storytelling.
- Ensure all output reflects a consistent, premium visual identity.
- Shape and protect the creative bar, ensuring work is culturally relevant, strategic, and high‑impact.
- Provide high‑level art direction, mood boards, visual territories, and brand worlds.
- Partner with the Senior Creative Strategist to align narrative and visual storytelling.
- Direct designers and creatives toward cohesive, premium visual expressions.
- Lead experiential creative for The Zone, partner worlds, and environmental design.
- Review and approve key creative routes, pitch decks, visual concepts, and big ideas.
- Serve as final creative signoff for commercial storytelling.
- Act as creative spokesperson to senior internal leaders, Sales, Product, and external partners.
- Present creative concepts confidently and clearly to executives and brand partners.
- Build trust across the organization by demonstrating leadership, stability, and creative excellence.
- Partner with the PM to ensure clarity of process, prioritisation, and workload management.
- Support resource planning, project flow, and intake processes during transitional periods.
- Mentor creative talent (strategist, copywriter, designers) and foster a culture of craft excellence.
- Identify needs for external vendors, freelance talent, or creative partners.
- Collaborate with Product teams, Marketing, and Strategic Initiatives to translate EFG capabilities into compelling creative expressions.
- Partner with B2B Marketing to define the creative identity of EFG in external‑facing channels.
- Ensure creative outputs align with broader brand and business priorities.
Requirements
- 10+ years in creative leadership roles (agency, entertainment, sport, gaming, brand).
- Strong art direction and visual storytelling ability – able to define and evolve a creative identity.
- Proven experience leading multidisciplinary teams (design, strategy, copy).
- Deep portfolio demonstrating visual craft, conceptual thinking, and experiential work.
- Excellent communicator and presenter, comfortable with executive‑level forums.
- Strong organisational and leadership instincts – able to balance vision with delivery.
- Calm, confident, and collaborative – able to navigate complex internal environments without friction.
- Passion for culture, gaming, sport, and entertainment.
We are an equal‑opportunity employer that celebrates diversity and is committed to creating an inclusive environment for all. Our unwavering commitment to fair employment extends to all individuals, regardless of their race, color, ancestry, religion, sex, national origin, age, sexual orientation, disability, citizenship, marital status, gender identity, or Veteran status.
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