Head of Marketing & Communications
Location: West Midlands
Hybrid: 3 days on-site, 2 days from home
Salary: £60,000 – £70,000
Job Purpose Responsible for developing and implementing brand, marketing, customer engagement, and communications strategies that enhance organisational reputation, strengthen customer relationships, and support commercial growth.
Key Accountabilities
Brand Strategy – Develop and maintain a clear brand strategy, positioning, and messaging framework. – Ensure consistent brand presentation across all customer and colleague touchpoints. – Build brand awareness, trust and customer loyalty through effective brand management. – Monitor market dynamics, customer insights and competitor activity to inform strategic decision-making.
Marketing & Comms – Develop and deliver marketing strategies that support commercial objectives and business growth. – Lead integrated multi-channel campaigns across digital and traditional platforms. – Oversee content strategy including social media, advertising, digital communications, and promotional activity. – Ensure effective development and deployment of customer-facing marketing materials. – Support local and regional marketing initiatives that drive awareness and commercial performance. – Lead internal communications planning and engagement activity to strengthen organisational culture and colleague engagement. – Develop strategies that improve customer experience and strengthen engagement. – Identify customer needs and opportunities to enhance satisfaction and loyalty. – Lead initiatives that improve customer journeys across physical and digital channels. – Partner with stakeholders to introduce solutions that increase convenience and improve customer experience.
Leadership & Team Development – Lead, coach, and develop a high-performing marketing and communications team. – Build a culture of creativity, collaboration, and continuous improvement. – Ensure resources are effectively deployed to deliver departmental priorities.
Knowledge, Skills & Experience – Significant experience in brand strategy, marketing, and communications leadership, ideally within a retail environment. – Strong strategic planning and campaign management capability. – Experience managing content and communications across multiple channels. – Excellent written, verbal, and storytelling skills. – Strong understanding of customer engagement, loyalty, and customer experience principles. – Ability to interpret market and customer insights and translate them into strategic action. – Strong leadership and people development experience. – Proven ability to manage multiple priorities and complex projects. – Excellent stakeholder management and influencing skills. – Strong analytical and commercial acumen.
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