Digital Marketing Specialist

Role: Digital Marketing SpecialistLocation: Telford, on siteContract: Perm, full.Job DescriptionDrive and execute end-to-end digital marketing strategies to enhance customer engagement, brand visibility, and demand generationIntegrate digital activities into broader marketing and brand strategies to ensure a seamless customer journeyManage digital ecosystem including email marketing, e-commerce, online advertising, SEO/SEM, website strategy, and web analyticsPlan, execute, and optimize multi-channel digital campaigns to support business growthDevelop, maintain, and optimize e-commerce product content, ensuring consistency and best practices across platformsCreate and execute email and SMS campaigns, including content creation, scheduling, and performance trackingManage marketing automation processes, including system optimization, CRM integration, and implementation of best practicesIdentify, implement, and manage marketing technologies to improve efficiency, scalability, and performancePlan and manage media and advertising strategies, staying up to date with market trends and innovationsDevelop and implement SEO and SEM strategies to improve website visibility, traffic, and conversionBuild, maintain, and optimize website performance, ensuring functionality and user experienceCollaborate with cross-functional teams (Marketing, Sales, IT) to ensure alignment and successful execution of initiativesMonitor campaign performance, analyze data, and provide insights and recommendations for continuous improvementManage digital marketing budgets and ensure effective allocation of resourcesRequirementsUniversity degree or equivalent experience in Marketing, Digital Marketing, or related fieldMinimum of 3 years of experience in digital marketing or a related roleStrong knowledge of digital marketing channels: email, e-commerce, SEO/SEM, paid media, and web analyticsExperience with marketing automation tools and CRM systemsUnderstanding of website management, basic HTML/CSS, and digital technologiesStrong analytical skills with the ability to interpret data and optimize performanceExcellent communication and stakeholder management skillsAbility to work independently and manage multiple prioritiesProactive, detail-oriented, and comfortable working in a fast-paced environmentWhat we offerBase salary + bonusPension scheme25 days of holiday + bank holidaysPrivate medical careLife InsuranceOur commitment to youOur greatest assets are the expertise, creativity and passion of our employees. We strive to provide a great place to work that attracts, develops and retains the best talent, promotes employee engagement, fosters teamwork and ultimately drives innovation for the benefit of our customers. We strive to create an environment where you feel that you belong, with diversity and inclusion as the engine to growth and innovation. We develop and deploy best-in-class programs and practices, providing enriching career opportunities, listening to employee feedback and always challenging ourselves to do better. This is The Carrier Way….