We are Nichols – the home of Vimto, and have been making life taste better since 1908. Our portfolio spans still, carbonated, post‑mix and frozen drinks, and we work closely with the UK’s leading food manufacturers to offer a truly unique range of products.
We combine an agile approach to work with flexibility, with office days three days a week and core hours designed to help you balance work and life.
About the Opportunity
As Category Manager you will play a pivotal role in driving distribution, generating insight, and enhancing commercial performance across Grocery, Discounters, Digital, and emerging channels. The role combines creative thinking with deep analytical capability to deliver insight‑led actions that support customer growth and strengthen brand performance.
Key Responsibilities
- Identify and unlock distribution opportunities across existing ranges and retailers.
- Drive new distribution for NPD/EPD and identify whitespace opportunities.
- Deliver core KPIs, including brand health metrics and performance scorecards.
- Conduct deep‑drive category analysis across Nichols’ core categories.
- Build shopper understanding using Dunnhumby and Nectar360.
- Conduct full 360‑degree promotional analysis using NIQ.
- Manage and process purchase orders accurately.
- Own and optimise the Category Management reporting hub.
Qualifications
- Previous Category Management/Analysis experience within an FMCG environment.
- Strong analytical capability to interpret data and extract insights.
- Proficient with Microsoft Office and experienced with Nielsen IQ, Kantar, Numerator, Circana, TWC, Dunnhumby, Nectar360.
- A collaborative approach with a creative mindset.
Benefits
- 25 days holiday (with the opportunity to buy extra each year).
- Option to join our private medical cover scheme.
- Enhanced Primary Carer leave and sick pay.
- Your birthday off work.
- Free on‑site parking.
- One day a year off work to volunteer in the community (you choose when and where).
- Help yourself to our drinks when at one of our sites.
- Staff shop with discounts on our products.
Any job offer is subject to an individual’s Right to Work in the UK. Unfortunately, we are unable to sponsor visas.
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