Senior Digital Marketing Manager
Position Overview
The Senior Digital Marketing Manager is responsible for owning and optimising Advania UKI’s digital marketing performance across all core digital channels. Reporting to the Head of Campaign Delivery & Digital, this role is a senior, hands‑on position focused on driving measurable demand, engagement, and conversion through digital execution excellence.
The role spans SEO, SEM, owned, earned and paid social, website development, and email, and requires a strong, practical understanding of AIO (AI Optimisation) and the application of AI as a tool to improve digital performance, insight, and efficiency.
This role works closely with Growth Marketing, Marketing Business Partners, Marketing Operations, designers, and agencies to execute high‑quality, data‑led digital activity aligned to GTM priorities.
What Success Looks Like
- Strong digital contribution to pipeline and growth
- Improved performance across search, paid media, and AI‑driven discovery
- Well‑optimised website and email channels supporting GTM execution
- Clear, sustained improvements in efficiency and conversion
- Digital recognised as a core execution engine within Advania UKI Marketing
Salary & Benefits
The budgeted salary for this role is between £60,000 – £70,000 a year, depending on experience.
Hybrid Working
We recognise the benefits that remote and flexible working brings. We operate a hybrid working policy that allows our employees to balance time in the office and time from home. Each team within our organisation can decide how to implement this policy.
Responsibilities
- Own and optimise performance across SEO & AIO – organic performance, technical SEO, content optimisation, and optimisation for AI‑driven discovery
- Own and optimise performance across SEM / Paid Search – planning, execution, optimisation, and ROI
- Own and optimise performance across Paid Social – targeting, creative testing, optimisation, and performance measurement
- Own and optimise performance across Owned & Earned Social – channel optimisation, engagement, and amplification
- Own and optimise performance across Website Development & Optimisation – UX, CRO, content structure, performance, and governance
- Own and optimise performance across Email Marketing – campaign execution, nurture optimisation, and lifecycle impact
In addition, you will be able to:
- Own SEO strategy across technical, on‑page, and content optimisation
- Apply AI and automation tools to improve digital execution and insight
- Work closely with the Head of Campaign Delivery & Digital to plan, prioritise, and optimise execution
- Own digital performance reporting across all channels
- Track KPIs including traffic quality, engagement, conversion, CPL, pipeline influence, and ROI
Qualifications & Experience
Essential
- Significant B2B digital marketing experience, ideally within technology or IT services
- Strong hands‑on expertise across SEO, SEM, paid & organic social, website optimisation, and email
- Proven ability to drive measurable demand and conversion
- Strong understanding of AIO and AI‑influenced search/discovery
- Practical experience using AI tools to improve marketing performance
- Strong analytical capability and confidence using data to drive decisions
Desirable
- Experience working in HubSpot‑centric environments
- Experience supporting ABM or partner‑led GTM
- Agency management experience
- Experience in matrixed or multi‑business‑unit organisations
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