Regional Manager (Retail)

Job Title: Regional Manager (Retail)

Reports to: Operations Manager UK

Location: England (Eastern and Southern region)

Role Purpose

The Regional Manager will be responsible for leading and managing the daily operational performance of our retail betting shops across a specific allocated region. Key focus will be on driving revenue growth, ensuring regulatory compliance, and delivering exceptional customer experience whilst leading and motivating a team of shop managers and retail colleagues. You will provide a direct link between your region and Senior Management supporting the achievement of core business objectives.

Key Responsibilities

• Effectively manage a portfolio of retail betting shops within your region to deliver on financial targets and key metrics on operational excellence and customer experience targets.
• Mentor, coach and support the development of Shop Managers to reach a high performance and lead their teams effectively.
• Oversee and monitor the use of Shopworks and accuracy of rotas to ensure optimum hours targets are met.
• Deal with escalated customer queries efficiently to reach a satisfactory resolution.
• Engage shops teams on regional strategies to maximize profitability, manage costs and drive effective implementation of promotions and new product offerings.
• Ensure full regulatory compliance with Gambling Commission regulations, Licensing Objectives and Company policies.
• Oversee the delivery of safe and responsible gambling practices in all retail locations.
• Analyse key performance data (KPIs) to make informed decisions on areas of improvement.
• Manage recruitment, onboarding, and succession planning within the region.
• Work closely with central cross‑functional teams (e.g. Compliance, Marketing, People, Risk) to embed ways of working and deliver operational efficiency.
• Adhere to all relevant Company Policies and Procedures and be confident to deal with poor performance and take the appropriate action.

Essential Skills & Experience

• Previous multi‑site management experience ideally within betting, gaming, retail or hospitality sectors.
• Strong leadership and people management skills with a track record of developing high‑performing teams.
• Excellent understanding of regulatory compliance and safer gambling responsibilities.
• Commercial acumen with experience of managing budgets, financials, and ability to analyse reports on business performance metrics.
• Excellent communication and stakeholder management skills.
• Full clean driving license and flexibility as frequent travel will be required.

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