We are working with a culturally led marketing agency looking for an experienced Community Manager to join their social team.
This is not an entry level role or a stepping stone into social or account management. It is a specialist position for someone who genuinely believes in the power of community management to build modern brands.
You will lead community strategy and hands on engagement for consumer brands in the alcohol and soft drinks space, helping brands move beyond their own channels and into culture.
WHAT YOU WILL BE DOING:
Community Strategy and Brand Building
You will lead community engagement strategy across multiple brands and platforms. You will build and shape distinctive brand voices through community led interactions. You will act as the voice of the community internally and feed insights into creative and strategic decisions. You will identify nurture and mobilise brand advocates. You will drive earned conversation and brand awareness beyond owned channels.
Proactive and Reactive Engagement
You will monitor social channels cultural moments and conversations in real time. You will confidently join conversations in a way that feels human relevant and on brand. You will increase engagement follows and earned value through thoughtful timely responses. Experience with social listening tools such as Sprout Social is a bonus.
Analytics and Insight
You will track engagement sentiment and performance metrics. You will translate data into insight ideas and action. You will continuously refine approach based on results.
Crisis and Reputation Management
You will support crisis response planning where required. You will handle sensitive or negative feedback calmly quickly and professionally.
Wider Agency Contribution
You will support the agency’s own social channels. You will contribute to new business pitches and own community management thinking.
WHO THEY ARE LOOKING FOR
- You will likely have three or more years experience in community management or equivalent role either agency side or in house and be confident operating independently.
- You are a social first thinker with a genuine passion for community management. You see community as a creative and strategic discipline rather than customer service. You are culturally plugged in and naturally curious about online conversations. You are a confident warm communicator with excellent writing skills. You are calm fast thinking and sound in reactive moments. You are positive proactive and energising to work with.
- Non traditional career paths are welcome. You do not need a specific job title history or to have worked on well known brands.
EXPERIENCE AND SKILLS
You have proven experience delivering high quality community management for established brands. You have a strong understanding of how community drives earned media and brand awareness. You have excellent tone of voice and written communication skills. You are confident using social listening tools. Alcohol category experience is helpful but not essential and training will be provided.
BENEFITS
25 days holiday plus bank holidays and christmas period
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