Reports to: Head of Marketing and Engagement; dotted line to Head of Sales and Partnerships
Location: Wokingham, UK (hybrid, 1 day/week in the office; remote working considered)
Hours: Full time (37 hours/week)
About the role
This is an exciting opportunity to shape the success of a new product from the ground up. We’re looking for a Commercial Growth Manager to take end-to-end ownership of marketing and sales for FSTA Insights+, our new research intelligence product for the food and nutrition community.
It’s a hands‑on, revenue‑generating role where you’ll own the full journey from first touch to close and beyond: building awareness, creating demand through campaigns and content, engaging prospects directly, running discovery conversations/demos, and converting opportunities into new and repeat business.
You might come from a marketing or a sales background – either way, we’d love to hear from you as what matters most is that you’re keen to build confidence across both. You’ll have a can‑do attitude, enjoy testing ideas and learning quickly, can keep momentum through consistent follow‑up and pipeline management, use customer and data insights to drive success, and want real ownership of commercial results.
You won’t be managing a team. Instead, you’ll own the process and pipeline, working closely with colleagues across marketing, sales and product. You’ll bring in the right expertise at the right time while retaining accountability for outcomes. You’ll use what you learn from customer conversations and performance data to continuously improve our messaging, go‑to‑market approach, and the product itself.
If you thrive in a small, fast‑moving environment, like experimenting and learning quickly, and enjoy building relationships as much as winning business, this role will suit you brilliantly.
Snapshot of what you’ll do
- Own revenue generation for FSTA Insights+: pipeline build, conversion, targets.
- Run the full marketing‑to‑sales funnel: from awareness through to close and repeat business.
- Plan and run demand‑generation campaigns: email, content and social channels.
- Prospect and engage prospects directly: email, phone and online meetings.
- Lead discovery conversations and demos (where needed): position Insights+ effectively.
- Manage the pipeline and follow up in CRM (HubSpot): strong data quality.
- Analyse campaign and pipeline performance: to prioritise activity and improve conversion.
- Test‑and‑learn: experiment and apply learnings quickly.
- Support repeat business: identify renewals, upsell opportunities, referrals and case studies.
- Capture feedback: to improve messaging and to inform product evolution.
- Collaborate cross‑functionally while retaining ownership of outcomes.
What you’ll bring
The essentials:
- Experience in a commercial, growth marketing, sales, or full‑funnel role, with evidence of measurable outcomes.
- Strength in either marketing or sales, and interest in building skills in both.
- Hands‑on experience with pipeline management from either a sales or marketing perspective.
- Confident communicator in both written and live communications.
- Able to create and effectively use clear, compelling messaging based on customer needs and market insight.
- Comfortable using CRM and campaign tools (e.g. HubSpot or similar).
- Strong understanding of how prospects move through a funnel.
- Able to analyse data and feedback to prioritise activity and refine approach.
- Comfortable owning a revenue target, closing deals, and discussing pricing with customers.
- Organised, disciplined and process driven: keep momentum through consistent, sytematic follow up.
- Strategic thinker: purpose‑driven and commercially minded, able to connect the day‑to‑day to the bigger picture.
- Entrepreneurial mindset: curious and customer‑focused.
- Creative and analytical with an eye for detail.
- Collaborative and equally comfortable working independently.
- Resilient, proactive: happy to experiment, learn and apply learnings.
The nice to haves:
- Experience supporting repeat business or retention.
- Experience building nurture journeys, automation workflows, or lifecycle marketing programmes.
- Experience running structured experiments to improve conversion.
- Confident operating across both marketing and sales activity to drive outcomes.
- Enjoy the pace, impact and breadth of experience that comes from working in a small organisation.
Why it’s a great role
You’ll
- Own the growth of a brand‑new product, with clear accountability for revenue and impact.
- Lead both sales and marketing activity, developing a broad commercial skillset across the full funnel.
- Have real autonomy and influence – your ideas, decisions, and approach will directly shape the product’s brand identity and how it grows.
- Work in a fast‑moving environment where your actions have a direct impact on outcomes.
- Work closely with senior leadership, gaining exposure and contributing to strategic decisions from an early stage.
- Play a central role in shaping the go‑to‑market strategy, messaging, positioning, campaign plans, and product evolution.
- Gain experience balancing hands‑on delivery with stakeholder collaboration, as part of a team that values learning and continuous improvement.
- Have the satisfaction of contributing to a mission‑driven, not‑for‑profit organisation helping people discover reliable, evidence‑based knowledge in a world increasingly affected by misinformation and disinformation.
About IFIS
We’re a small, mission‑driven not‑for‑profit publisher and educational charity dedicated to advancing the sciences of food and health. Since the 1960s, we have supported the global scientific food community – academic researchers, students, scientists in the food industry and government, and librarians – through trusted, high‑quality information resources.
Working here means being part of a genuinely collaborative team where ideas are valued, decisions are made quickly, and your contributions have visible impact. Other benefits include a generous leave allowance, hybrid working from day one, and a supportive, friendly culture.
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